Big question #3: What share of pay-TV subscriptions is streaming?
Quick answer: 21%
Streaming pay-TV subscriptions (YoY growth):
1) 2018-Q3 - 6.5M
2) 2019-Q3 - 8.7M (↑ 33%)
3) 2020-Q3 - 8.0M (↓ 8%)
4) 2021-Q3 - 11.8M (↑ 48%)
5) 2022-Q3 - 13.8M (↑ 17%)
6) 2023-Q3 - 15.5M (↑ 12%)
Streaming share of pay-TV subscribers:
1) 2018-Q3 - 7%
2) 2019-Q3 - 10%
3) 2020-Q3 - 10%
4) 2021-Q3 - 15%
5) 2022-Q3 - 18%
6) 2023-Q3 - 21%
Big question #4: Are streaming pay-TV services replacing all the subscribers leaving traditional pay-TV?
Quick answer: No, but the gap narrowed in the most recent quarter. Traditional pay-TV lost 1.8M HH, while streaming pay-TV added 1.3M (74%).
Big question #5: Is time spent with cable declining at the same rate as subscribers?
Quick answer: No. Time spent is declining 2X as fast as subscribers.